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The Ultimate Guide to Navigating the Creator Economy: 23 Experts You Need to Follow

In today’s digital age, the creator economy is evolving at an unprecedented pace. From influencer marketing trends to the rise of new creator startups, staying up-to-date with the latest industry developments is crucial. To help you navigate this dynamic landscape, we have compiled a list of 23 top experts in the creator economy. These experts, through their podcasts, newsletters, and LinkedIn profiles, offer valuable insights and deep industry knowledge. In this comprehensive guide, we will explore each expert’s background, areas of expertise, and where to follow them. Whether you’re a content creator, marketer, or simply interested in the creator economy, these experts will keep you informed and inspired.

1. Besidone Amoruwa: Understanding Meta, Instagram, and Creator Monetization

Besidone Amoruwa is a talented professional who has dedicated her career to working closely with creators. Currently part of Meta’s “innovation partnerships” team, Amoruwa played a pivotal role in bringing NFTs to Instagram and driving the adoption of products like reels and IGTV. Her unique insights into the world of creator monetization make her a must-follow expert. Amoruwa shares her takes on creator economy trends and debates through her newsletter, which also explores relevant topics like the relevance of the term “influencer” in today’s talent industry. You can find her on LinkedIn, where she shares industry news and updates from Meta.

Expert on: Meta, Instagram, and creator monetization

Where to follow them: LinkedIn (5,000 followers), Instagram (14,000 followers), and newsletter

2. Conor Begley: Unraveling the World of Influencer Marketing

Conor Begley, the chief strategy officer for CreatorIQ, is a prominent figure in the world of influencer marketing. As the host of the “Earned” podcast, Begley interviews executives from some of the largest brands to uncover the inner workings of influencer marketing. With his extensive experience at CreatorIQ and Tribe Dynamics, Begley offers valuable insights into the industry’s trends and strategies. Follow him on LinkedIn, where he shares data analysis and updates about influencer marketing and the creator economy.

Expert in: Influencer marketing

Where to follow them: LinkedIn (4,800 followers) and any podcast platform

3. Kristen Bousquet: Empowering Creators to Succeed in Business

Kristen Bousquet, the founder of Your Soulcialmate, is a content creator who helps other creators navigate the business side of their craft. Through her brand, Bousquet teaches creators about entrepreneurship and monetizing their brands. Her podcast, “Soulcial Scoop,” provides valuable advice on how to build a successful business and career as a creator. If you’re looking to take your content creation to the next level, Bousquet’s insights on content creators, entrepreneurship, and coaching are invaluable.

Expert on: Content creators, entrepreneurship, and coaching

Where to follow: “Soulcial Scoop” podcast

4. Qianna Smith Bruneteau: Championing Diversity and Inclusion in the Creator Economy

Qianna Smith Bruneteau, the founder of the American Influencer Council, is a trailblazer in the creator economy. Through the council, she helps creators from diverse and underrepresented backgrounds build their businesses and creates professional standards for the industry. With her extensive experience in social media and digital strategy for brands like Nordstrom and Saks Fifth Avenue, Bruneteau is a leading voice in influencer marketing, DEI, and social media marketing. Follow her on LinkedIn for insights into these topics and more.

Expert on: Influencers from diverse and underrepresented backgrounds, diversity, equity, and inclusion, influencer marketing, and social media marketing

Where to follow: LinkedIn (2,800 followers)

5. James Creech: Mastering LinkedIn Strategy and Audience Engagement

James Creech, the SVP of strategy at Brandwatch, is an expert in LinkedIn strategy and audience development. Through his LinkedIn newsletter, “The Social Navigator,” Creech summarizes updates on major social media platforms and offers insights on TikTok, Instagram, and Reddit. He also offers a course on LinkedIn copywriting and audience development. With his expertise, Creech helps creators leverage LinkedIn to engage their audience effectively.

Expert on: LinkedIn strategy, audience engagement and development

Where to follow them: LinkedIn (20,200 followers) and “The Social Navigator” newsletter

6. Kahlil Dumas: Monetizing Podcasts and Navigating Personal Finance

Kahlil Dumas, the product chief at Her First $100K, is an expert in podcasting, creator startups, personal finance, and entrepreneurship. Through his podcast, “UNSTUCKKD,” Dumas interviews various guests, including full-time influencers and entrepreneurs, to provide valuable insights into monetizing podcasts, improving personal finances, and securing brand partnerships. His expertise in these areas makes him a go-to resource for creators looking to build wealth and succeed in the creator economy.

Expert on: Podcasting, creator startups, personal finance, and entrepreneurship

Where to follow: “UNSTUCKKD” podcast

7. Lindsey Gamble: Analyzing Influencer and Social Media Marketing Trends

Lindsey Gamble, the associate director of influencer innovation at Mavrck, is an expert in influencer and social media marketing. She helps brands experiment with and apply new trends in the creator economy. Through her weekly newsletter, Gamble breaks down news, insights, and trends across the industry. With her expertise and active presence on LinkedIn, where she was named one of its Top Voices in the Creator Economy, Gamble offers valuable insights into the world of influencers and creators.

Expert on: Influencer and social media marketing, newsletters, and creator insights

Where to follow: LinkedIn (5,000 followers) and “Lindsey Gamble’s Newsletter”

8. Avi Gandhi: Unveiling the World of Creator Partnerships and Startups

Avi Gandhi, the creator of the newsletter “Creator Logic,” is an expert in creator partnerships, startups, podcasts, newsletters, and social media marketing. Through his newsletter, Gandhi interviews full-time creators and discusses industry trends, leveraging his 15-year-long career working with creators. As the founder of Partner with Creators, a creator startup launched in 2022, Gandhi offers unique insights into the world of creator economy startups and partnerships.

Expert on: Creator partnerships, startups, podcasts, newsletters, and social media marketing

Where to follow: LinkedIn (11,800 followers) and Creator Logic newsletter

9. Jessy Grossman: Empowering Women in the Creator Economy

Jessy Grossman, the CEO of Tribe Monday, is a creator and influencer marketing consultant. Through her company, Grossman offers valuable consulting services and founded the network Women in Influencer Marketing, which brings together professionals in the creator economy. Grossman’s “WIIM Podcast” covers trends and news in influencer marketing, while her expertise in networking and consulting makes her a must-follow expert.

Expert on: Influencer marketing, networking in the creator economy, consulting

Where to follow them: The WIIM Podcast and LinkedIn (11,000 followers)

10. Lia Haberman: Delving into Influencer Marketing News and Insights

Lia Haberman, an adjunct professor at UCLA Extension, is an influencer marketing expert with two decades of experience in media and marketing. Through her newsletter, ICYMI (In Case You Missed It), Haberman dives into the biggest headlines of the week in social media news. Her newsletter highlights interesting influencer marketing campaigns and shares exclusive information about what social media companies are working on. As a professional adviser for the American Influencer Council, Haberman’s expertise is invaluable in understanding the influencer marketing landscape.

Expert on: Influencer marketing and social media platforms

Where to follow them: Substack (8,000 subscribers), LinkedIn (4,700 followers), and Twitter (9,800 followers)

11. Dylan Harari: Creator Monetization and Industry Insights

Dylan Harari, the global head of creators at SuperOrdinary, is a rising star in the creator economy. With his experience at Jellysmack and Patreon, Harari has a deep understanding of creator monetization. Through his active LinkedIn presence, he shares posts about the creator economy, creator partnerships, and monetization strategies. With his expertise, Harari offers valuable insights into the world of creator monetization.

Expert on: Creator monetization

Where to follow them: LinkedIn (10,900 followers)

12. Jim Louderback: Unveiling Media and Creator Industry News

Jim Louderback, the former CEO of VidCon, is a staple in the creator economy. Through his weekly newsletter, “Inside the Creator Economy,” Louderback provides updates and insights into media and creator industry news. With his extensive experience and active presence on LinkedIn, where he has over 17,000 subscribers, Louderback offers valuable insights into the ever-evolving landscape of creators and influencers.

Expert on: Media and creator industry news

Where to follow them: LinkedIn (29,000 followers)

13. Jayde Powell: Navigating Influencer Marketing and Digital Advertising

Jayde Powell, a marketing and advertising professional, is an expert in influencer marketing and digital advertising. Through her own content creation, Powell has gained insights into the world of creator culture and content strategy. Her audio series on LinkedIn, “#CreatorTeaTalk,” covers various topics, including the Black creator economy and cannabis creators. With her expertise, Powell offers valuable insights into the world of influencer marketing and digital advertising.

Expert on: Influencer marketing, digital and influencer culture, the Black creator economy

Where to follow them: LinkedIn (10,000 followers) and the “#CreatorTeaTalk” audio series

14. Colin Rosenblum and Samir Chaudry: Unveiling the Secrets of Influencer Success

Colin Rosenblum and Samir Chaudry, the creators of the “Colin and Samir Show” podcast, are experts in YouTube, creator strategies, and interviews. With their extensive experience and interviews with top creators like MrBeast and Marques Brownlee, they provide valuable insights into the world of YouTube and the business side of influencing. Follow their podcasts, “Colin and Samir Show” and “Creator Support,” to gain valuable insights into the secrets of influencer success.

Expert on: YouTube, creator strategies, creator interviews

Where to follow: “Colin and Samir Show” and “Creator Support” podcasts, and their newsletter “The Publish Press”

15. Jordan Schwarzenberger: Understanding the UK’s Creator Economy Scene

Jordan Schwarzenberger, the cofounder of Arcade Media, is an expert in the UK’s creator economy scene. Through his podcast, “Unboxed: The Creator Show,” Schwarzenberger interviews UK-based entertainment executives and creators, providing insights into the industry. With his experience as the chief creative officer at talent agency YMU and a creative strategist at Ladbible Group, Schwarzenberger offers valuable expertise in talent management, startups, public speaking, and podcasting.

Expert on: UK’s creator-economy scene, startups, public speaking, Gen Z, talent management, and podcasting

Where to follow: LinkedIn (32,700 followers), “Unboxed: The Creator Show” podcast

16. Renee Teeley: Staying Updated on Trending Topics in the Creator Economy

Renee Teeley, the cohost of “The Creator Feed” podcast, is an expert in trending news in the creator economy. Through her podcast, Teeley and her cohost Jim Louderback discuss the latest topics and news in the creator economy. With her extensive experience in consulting and coaching, Teeley provides valuable insights for creators looking to stay ahead in the ever-changing landscape of the creator economy.

Expert on: Trending news in the creator economy, consulting, and coaching

Where to follow them: “The Creator Feed” podcast

17. Vivian Tu: Empowering Creators to Build Wealth

Vivian Tu, a TikTok and Instagram creator, is an expert in personal finance, investing, and creators building wealth. Through her Your Rich BFF accounts, Tu shares valuable tips and advice to help followers take charge of their finances and accumulate wealth. With her background in Wall Street and her focus on empowering underrepresented communities, Tu offers unique insights into the world of personal finance and the creator economy.

Expert on: Personal finance and investing, creators building wealth, and Asian American creators and founders

Where to follow: LinkedIn (10,400 followers) and enRiched newsletter

18. Jerry Won: Elevating Asian and Asian American Creators

Jerry Won, the founder of Always Be Creating and Asian Creator House, is a prominent figure in the Asian creator community. Through his private-membership community and events platform, Won empowers Asian influencers in the creator economy and brings together creators and brand partners. His podcast, “Dear Asian Americans,” features interviews with key leaders within the Asian American community. Won’s insights into Asian American creators, creator economy startups, podcasting, and DEI make him a must-follow expert.

Expert on: Asian American creators, creator economy startups, podcasting, DEI, public speaking

Where to follow: LinkedIn (26,900 followers), “Dear Asian Americans” podcast

19. Peter Yang: Analyzing Creator Economy Trends and Insights

Peter Yang, the product lead on Roblox’s creator success team, is an expert in AI in the creator economy, creator community, product management, and newsletters. Through his newsletter, “Creator Economy,” Yang provides valuable insights for building thriving creator businesses. With interviews featuring top influencers, product leaders, and venture capitalists, Yang offers valuable industry insights. Follow him on LinkedIn, where he shares industry trends and updates with his extensive following.

Expert on: AI in the creator economy, creator community, product management, newsletters

Where to follow: LinkedIn (65,200 followers) and Creator Economy newsletter

20. Jon Youshaei: Decoding Social Media Platforms and Content Creation

Jon Youshaei, a former YouTube and Instagram employee, is a content creator with a deep understanding of social media platforms. Through his YouTube channel and podcast, Youshaei interviews creators and shares advice about content creation. As an advisor to TubeBuddy, an analytics platform for creators, Youshaei offers unique insights into the world of social media platforms.

Expert on: Social-media platforms

Where to follow them: LinkedIn (59,200 followers), YouTube (338,000 subscribers), Discord, newsletter, and podcast platforms

Conclusion

The creator economy is a rapidly evolving industry, and staying informed is crucial to success. The 23 experts mentioned in this guide offer valuable insights into various aspects of the creator economy, from influencer marketing to creator monetization. By following these experts through their podcasts, newsletters, and LinkedIn profiles, you can stay up-to-date with the latest trends and strategies. Whether you’re a content creator, marketer, or simply interested in the creator economy, these experts will provide you with the knowledge and inspiration you need to thrive in this dynamic industry.

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