Crafting Your Content Blueprint for the Rest of 2023

As the year progresses and the fall season approaches, it’s the perfect time to revitalize your content creation efforts. Whether you’re a seasoned content creator or an enterprise marketer, developing a well-thought-out content strategy is crucial for success. In this article, we will explore a step-by-step process to plan and create compelling content for the rest of 2023. Drawing inspiration from the strategies employed by renowned content creator Modern Millie, we will delve into the importance of timing, platform selection, posting frequency, content clarity, and research. By the end of this guide, you’ll be equipped with the knowledge and tools to craft a content blueprint that drives engagement and growth.

Why Fall Is the Best Time to Start Creating

Before diving into the process, let’s understand why the fall season, specifically September through November, is an opportune time to begin content creation. During the summer months, people tend to spend more time outdoors, resulting in a dip in social media engagement. However, as the days grow shorter and routines resume, individuals become more inclined to consume online content. Moreover, the fall season brings with it various holidays, providing ample opportunities to leverage seasonal themes and capture the attention of your target audience.

Modern Millie’s success story serves as a testament to the power of increasing content creation efforts during the fall season. Stephanie, a content creator who was on the verge of giving up, implemented a four-month content strategy from September to December. The results were astounding – 61 Reels posted, with 16 exceeding 100,000 views and 7 surpassing 1,000,000 views. Stephanie’s most-watched video garnered a staggering 36,000,000 views and even landed her an appearance on Good Morning America. Her follower count skyrocketed from 8K to an impressive 75K. These achievements highlight the incredible growth that can be achieved by dedicating time and effort to content creation during the fall.

Now that we understand the significance of fall for content creation, let’s delve into the step-by-step process to develop your own content blueprint.

Step One: Pick Your Platform

The first step in crafting your content blueprint is to select the platform that aligns best with your goals and target audience. While Modern Millie primarily focuses on Instagram, this strategy can be adapted to suit any of the three major social media platforms: Instagram, YouTube, and TikTok. By choosing a single platform at the beginning of your growth journey, you can channel 100% of your energy into mastering it. This concentrated effort will yield faster and more impactful results compared to spreading yourself too thin across multiple platforms.

Step Two: Determine Your Posting Frequency

Once you’ve identified your platform of choice, it’s crucial to establish a realistic posting frequency that you can sustain over the next three to four months. Consistency is key when it comes to content creation, so it’s important to select a frequency that aligns with your available time and resources. Here are some common posting frequencies observed online:

• YouTube: Once a week
• Instagram: 3-5 times per week
• TikTok: Daily

Consider your schedule and commitments while deciding on your posting frequency. By plugging this frequency into a calendar, you can determine the total number of videos or posts you need to create each month. This number will be revisited in the next step.

Step Three: Define Your Content Focus

To achieve growth and engage your audience effectively, it’s crucial to be intentional with the content you create. Many creators and businesses overlook this step, but it’s essential to have a clear vision for your content. Begin by answering these three fundamental questions:

• What industry are you in?
• Which specific segment of that industry will you focus on?
• Who is your target audience?

Let’s consider an example to illustrate this step. Suppose your industry is travel, and you’ve decided to focus on San Diego travel for tourists. Your target audience, therefore, is tourists visiting San Diego. By defining these parameters, you gain clarity and direction for your content creation journey.

Step Four: Conduct Content Research

Before hitting the record button, it’s crucial to conduct thorough research within your industry. This research will help you identify what people are currently searching for and enable you to create content that resonates with your target audience. Here are a few recommended search engines and platforms for conducting content research:

• YouTube
• AnswerThePublic.com
• TikTok

Using these platforms, type in relevant keywords related to your industry or niche. Let’s continue with our San Diego travel example. When searching on YouTube, you may discover that people are looking for “San Diego Things To Do.” This keyword provides valuable insights and can serve as a potential video idea. Similarly, on TikTok, you might find video ideas such as “San Diego hidden gems” or “San Diego food spots.” Take note of these ideas and repeat the process with other relevant keywords pertaining to your industry.

Step Five: Develop Your Content Calendar and Start Creating

By this point, you have a list of video or content ideas based on your research. Now it’s time to put those ideas into action by developing a content calendar. Referencing the posting frequency you determined in Step Two, calculate the number of videos or posts you need to create each month. For example, if your goal is to post 14 videos per month, consider allocating 70% of them to search-based ideas derived from your research. This allows for planned content creation and enables you to batch film ahead of time, ensuring you can plan your content in advance.

Alongside these search-based videos, reserve around 30% of your content creation capacity for spontaneous videos. This allocation allows for creative freedom and adaptability to emerging trends or spontaneous content ideas. By striking a balance between planned and spontaneous content, you can cater to your audience’s interests while injecting variety into your content strategy.

With your content calendar in hand, it’s time to start creating. Remember, this is an iterative process, and as you gain insights into the performance of different types of content, you can refine and optimize your strategy over time. Monitor engagement metrics, gather feedback from your audience, and adapt your content plan accordingly to ensure continued growth.

Conclusion

Crafting a content blueprint is essential to captivate your audience, drive engagement, and achieve growth in the digital landscape. By leveraging the expertise of successful content creators like Modern Millie, you can follow a step-by-step process to plan and create compelling content for the remainder of 2023. By selecting the right platform, determining your posting frequency, clarifying your content focus, conducting thorough research, and developing a content calendar, you’ll be well on your way to establishing a thriving online presence. Remember, consistency, quality, and adaptability are key to capturing the attention of your target audience and achieving your content creation goals. Now, armed with this knowledge, it’s time to unleash your creativity and embark on an exciting content creation journey.